For 2 years, I was the creative lead on Bush’s social. By building client trust, we shifted from bland recipe posts to embracing the web’s weird love of beans.
7 Layer Dip isn’t cool. You know what’s cool? 70 Layer Dip.
Our dip was picked up by hundreds of outlets and endlessly argued about on social. Then with 72-hour notice, we somehow flew to Miami and recreated it live for FOX.
I managed an amazing team of writers, content creators and producers who redefined scrappy while elevating production values day in and day out.