Helping my friends at MNML Design, I was lucky to craft the brand copy for the launch of Happy Ring, a new smart tracker for mental wellness.
It’s tricky to write about new tech. We were hired to redo an early site, which failed to explain this first-of-its-kind smart ring. The timeline was tight, but we started from scratch.
Positioning was key. We needed to balance purpose, one-on-one tone and tech talk while still driving to purchase.
The clients were so pleased that our “temporary” launch site became the real experience.