With 134 acres in the hills of Santa Barbara county, Farming First is one of the largest legal cannabis farms in the world. I loved working on the strategy and branding for FF and their new retail brands.
Partnering with the team at MNML Design, I crafted foundational strategy, master brand narratives, shopper personas, sales materials, packaging and promotional copy, site experiences, emails and more.
This broadsheet brochure was created for Farming First’s debut at the Hall of Flowers Conference in Palms Springs.
Mother: Nature x nuture