Scott Serilla // Creative Director
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Car Kids // Widely Regarded

America loves cars, but despises car shopping.

 

To help Cars.com bring back joy to the process, we inject some much-needed fun to the stuffy North American Internal Automotive Show in Detroit. Our pint-sized reporters cut through the pomp and specs with real laughs (and hidden earpieces). 

 America loves cars, but despises car shopping.

America loves cars, but despises car shopping.

Enter the Car Kids

Bring back the joy

For Cars.com, we injected some much-needed fun to the stuffy North American International Automotive Show in Detroit. 

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Our pint-sized reporters cut through the pomp and specs with big laughs (and hidden earpieces).

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