Scott Serilla // Creative Director
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Open for Breakfast // Widely Regarded

Kellogg’s had a problem. Cereal's no longer the undisputed king of breakfast.

We created Open for Breakfast, a social platform to earn a seat back at American tables. Stripped down and focused on authenticity, our work reestablish trust with two-way conversations about everything from GMOs to sugar to feeding kids in need.  

Kellogg’s had a problem...

Kellogg’s had a problem...

Cereal is no longer the undisputed king of breakfast.

 

We created Open for Breakfast.

A social platform to earn a seat back at American tables.

OFB site 2.jpg
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OFB social 1.jpg

Stripped down and focused on authenticity

Our work reestablished trust with two-way conversations about everything from GMOs to sugar to feeding kids in need.  

OFB social 3.jpg
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OFB social 2.jpg
OFB_AdLob1_RD5.jpg